Marketing Services
	STRATEGIC MARKETING PLANS You can avoid making impulse decisions on advertising and marketing often spending hard-earned dollars on tactics that do not work. A plan provides valuable insight into your business position in the marketplace, defines your objectives, and outlines a step-by-step process for achieving your goals. The industry, market, and competition are analyzed along with organizational strengths and weaknesses. The target customer profile is defined, core messages developed, communication tools and tactics outlined and a budget is established.	Marketing Plan [view]
	PUBLICITY There are many opportunities in the media for featuring your business for FREE in print and in broadcast. Our knowledge of the media opportunities and contacts will give your business an advantage over the competition. Knowing what the media wants in the way of news and features is our business. Knowing how to pitch your story is our unique talent! Television/Radio - We position business owners or personnel as experts in their particular area and pitch their value to producers and talk show hosts. A comprehensive press kit is developed to convey your credibility and business background to the media. Print - We determine what is "newsy" about you or your business and write and distribute the press release to the appropriate editors and publishers. We have a 95% success rate in generating write-ups and features from our press releases and contacts with the media.	TV Appearance [view] Article [view]	TV Appearance [view] Press Release [view]	Article [view]
	ADVERTISING Advertising is generally expensive, and therefore, decisions should be based on reaching your target customer in the most cost-effective way. We can recommend economical advertising solutions that fit your needs and then design your ad and handle the placement of the ad.	Advertisement [view]	Advertisement [view]	Advertisement [view]
	DIRECT MAIL This is a great way to stay in touch with your customers and communicate your message. Sales letters, post cards, flyers, special offers and promotional programs are suited to direct mailings. We will develop the most appropriate piece, determine the geographic/demographic market, and help you purchase lists if necessary.	Flyer [view]	Flyer [view]	Postcard [view]
	PROMOTIONAL LITERATURE Creative brochures and other promotional literature will communicate your message to your targeted customer. Let your customers and prospects know all that you offer. Our concepts and designs are customized to fit your customer and highlight your business advantage.	Brochure [view]	Brochure [view]	Brochure [view]
	NEWSLETTERS Well-written and interesting newsletters help you stay in touch with your customers or employees and convey current events, product or service changes. They are another way to establish you or your business as an expert in your field.	Newsletter [view]	Newsletter [view]
	WEBSITE CONTENT We work with web designers and developers to incorporate your business's marketing message into your website. We write copy to build an effective website that will bring visitors to the site and motivate sales.	Website [view] Website [view]

Our list of services does not begin to communicate all that we can do for you and your business. Not sure where to start? Contact us at 440/205-1592 or email: .